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Introduction about the Marketing Executive : Marketing executives aim to maximize profits through developing sales strategies that match customer requirements and promoting products, services or ideas.Marketing executives work closely with other employees such as advertising, market research, production, sales and distribution staff. They are responsible for : analyzing and investigating price, demand and competition, devising and presenting ideas and strategies, promotional activities compiling and distributing financial and statistical information, writing reports,organizing events and product exhibitions, monitoring performance, managing campaigns on social media. Opportunities for promotion are excellent – normally into senior marketing roles or related employment areas. Qualifications and training required : Typically marketing opportunities are open to graduates from any degree discipline. However, some employers may prefer graduates with a degree or postgraduate qualification in a relevant subject such as marketing, business or statistics. Some jobs, particularly those in industrial marketing, require a scientific or technical background.
Questions being asked in the interview :
1. What is marketing?
Ans.Marketing can be referred to as a form of communication with your customers, with the help of marketing tools such as advertising, promotion, publicity, design aspects related to the look of the product etc. All these are aimed at getting the target audience (customer) to first get interested in your product or service and then ultimately buy them.
2. Explain its core concepts.
Ans.Needs ,wants and demands are the core concepts of marketing. These are basically inter related to each other which means needs which could be individualistic, social or physical arise due to a state of deprivation and have to be fulfilled for a basic human survival. Some human needs shaped by cultural and individual experiences and lifestyles take the form of wants. Ultimately demands are those sets of wants which are backed by the power to buy and could be related to many needs & wants. Other related concepts of marketing may include the Marketplace with exchange and the actual transaction as its base.
4. What are the components of Macro environment?
Ans.Macro environment is basically referred to the area of external business operations of a particular organization. The components of a macro environment have to be well analyzed before planning the course of marketing programmes as it affects the very performance of a product or an organization. All the factors affecting the performance of a firm in the macro environment are referred to as the components which could be economic, demographic, technological, natural, social ,cultural, legal and political.